Our purpose captures what our brand stands for, reflects our long-standing values, and is woven into every aspect of our company. We strive to unite people through sport and its principles of respect and fair play. We believe we can help shape the future of sport and culture in which all voices are welcome and heard. We are committed to creating positive change by lifting communities through access and opportunity to healthy, active living and education. Every person associated with New Balance including our associates, athletes, ambassadors, and partners has a responsibility to embrace, endorse, and amplify our purpose.
Our company’s global culture, which we call “One NB,” is centered around our core values of integrity, teamwork, and total customer satisfaction. Our workplaces reflect our people-centric culture, as we dedicate resources to help our associates continually learn, grow, and succeed.
As a privately held, family-owned company, we believe in taking a long-term view and making strategic investments that reflect our core values and benefit our business and people.