PrettyLittleThing is a UK-based fast-fashion retailer that has rapidly grown into a global fashion powerhouse. Founded in 2012 by Umar and Adam Kamani, the brand initially launched as an accessories-only website and has since expanded its offerings to include women’s clothing, footwear, accessories, and beauty products. The company is known for its celebrity collaborations and has become a significant player in the fast-fashion industry. PrettyLittleThing is owned by the Boohoo Group and operates internationally, including markets in the UK, Ireland, Australia, the US, France, the Middle East, and North Africa.